Paris Loesch [24/7] Inc
Chief Revenue Officer & Global Business Leader, Customer Acquisition Cloud
It’s all about intent. Intent. Intent.
With more than 25 years’ experience with Agency, Marketing Services and CPG firms, leading multi-functional global teams, Paris is an accomplished, client-centric executive and marketing leader. With 15 years of deep roots from P&G, Nabisco (Mondelez) and The Coca-Cola Company combined with key roles at WPP Kantar Media & GroupM, Lionbridge and now [24/7] – market analytics, client engagement and customer acquisition is in her DNA.
Through the years, Paris has sculpted strategic partnerships with Consumer, Travel, Media and Agency Clients leveraging thought leadership, case studies, CABs, solution-focused consultation and trusted advisory. She feels all decision making – from consumers to B2B clients is all about intent and understanding key underlying criteria for behavioral actions. Her market knowledge and competitive deal acumen has resulted in multiple strategic relationships with clients such as Estee Lauder, Colgate, Johnson Controls, Lowes, CVS, Enterprise Holdings (EHI), Starbucks, The Four Seasons, Nestle USA, Maximus, FEMSA, Marriott, Hertz, Lenovo, Goldman Sachs, Duetsche Bank, Merrill Lynch plus agencies within IPG, WPP, Publicis and Omnicom.
A native New Yorker, Paris received her Masters from Purdue University on a full academic scholarship. She has delivered speeches and led round tables at industry conferences, universities, and businesses. She resides between NYC and Charlotte with her husband and three children and is active in with the Arts and local non-profits, along with being an avid tennis player, gardener, and coach of girls little league teams!