Simon McManus is an experienced localization manager with Motorola (a Lenovo Company). Simon entered the localization world in 1996, and has held senior positions at Creative Labs and Motorola. Simon has managed the team responsible for all of the Creative Labs products and marketing for the European Market. This experience has allowed Simon to work on exciting hardware and software projects like some of the first portable MP3 and video players and great Android phones, tablets and watches by Motorola. He is currently focused on localization planning and execution for new markets.