Global companies are under increasing pressure to accurately translate and localize large volumes of text to meet the needs of online shoppers worldwide. To efficiently scale content across languages, most localization teams turn to machine translation post-editing (MTPE) as a standard part of enterprise localization for all content types. However, the environment in which MTPE operates has changed considerably, raising the question: Is MTPE the best choice for every situation, or does using it for enterprise localization now require more finesse?

Two major regulatory moves out of Brussels in June 2026 have altered the AI compliance landscape for global businesses. The EU AI Act's timeline has changed again, and a brand-new regulation (the Cloud and AI Development Act, or CADA) has just entered the picture. For localization and multilingual content teams, these developments carry operational consequences.

From the most rudimentary forms of machine translation to the development of sophisticated tools that produce contextually and grammatically correct sentences and paragraphs, there has been a growing perception that translation will eventually be relegated entirely to machines. But even the most advanced AI models cannot replicate the understanding of culture, emotion, and personality produced by the ways words are shaped and shared. The role of linguists in AI-powered localization will remain important.

The Think Global Awards has announced the 2026 honorees, recognizing outstanding global achievement across leadership, language, and artificial intelligence.

Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.

Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.

To effectively attract and retain their target audience, businesses must engage with consumers in a way that aligns with their preferences. Considering how audiences worldwide prefer to consume content today, it goes without saying that utilizing multiple channels and formats is essential. More than half the world (61.4%) now uses social media. That's 4.95 billion people your business has the opportunity to connect with through various means. But what’s the best way to reach them and ensure they resonate with your content?