Thrive as a Leader in the Age of AI - 6 Essential Skills to Master
The age of artificial intelligence is here. The global market, already valued at around $200 billion today, is expected to grow by a 13x multiplier over the next seven years. Within that environment, adaptability has become vital. AI, as we know it currently, can only partially replace humans' work. It can, however, nudge us to think about that work in new and innovative ways. Learn how to master skills to complement an increasingly competent suite of AI tools.
How Personalization Can Deliver Tailored Content Experiences to Drive Business Results
Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.
Friends or Foes - The Relationship Between Creativity and Technology in the Age of AI
Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.