Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.

The two concepts of localization and UX writing are clearly and closely related, and both aim to make the experience for your audience as natural as possible. Should UX writers and localization experts be part of the same team?

The answer is more complex than you might think, and there are compelling arguments to be made for each side of the equation. Below, we will discuss both sides in more detail, including situations where combining or separating your UX writing and localization teams might make the most sense.

There is no denying that videos can play a decisive role in building your brand and promoting your products. What happens if you share your video with a new audience but it simply falls flat?

Investigating the reason for this leads to the cultural subtleties that differentiate audiences from one another. Marketers entering a new market, whether in a new country or simply within a different cultural subculture on their home turf, must ensure that the messaging adjusts to that audience. That is true anywhere, but it might be most evident in the video realm.

Think Global Forum Ambassadors include Patrick Kelly, Thomas Murray, Phil Ritchie, and Unn Villius. These ambassadors help to provide opening addresses for Think Global Forum events and serve as representatives to promote Think Global Forum worldwide.

Business, particularly online business, is global. To not serve an international market is to fall behind your competition. Most companies recognize this and want to do everything they can to reach as large an audience as possible. This certainly means making sure that all multimedia and marketing content is available to prospective customers in their native tongue.

Since their introduction around 2010, NFTs have been steadily gaining credibility and popularity as valuable assets in the digital world. In March 2021, they grabbed the world's attention when the digital painting "Everydays: The First 5000 Days" was sold for $69 million at Christie’s — as an NFT.

Though NFTs are still relatively new, they offer exciting possibilities for individuals and business organizations. The following information will discuss what an NFT is, how they create value, and how businesses can leverage them for increased growth.

The main theme of the Think Global Forum Berlin event was “Perspectives in Global Leadership.” The Berlin-based event took place on November 8, 2022, and was an insightful forum featuring senior executives from many global organizations and industry-leading speakers.

Think Global Forum looks forward to welcoming our guests to our next live event, which will be held in Berlin on Tuesday, November 8, 2022. The event will take place at the exclusive Hilton Berlin Hotel.

Blockchain is something that seemingly everyone is talking about these days. You hear about it everywhere, from the Wall Street Journal to casual conversations between everyday people. Yet, even though blockchain is frequently discussed, most do not fully understand its impact and power. One area that many of us could stand to gain more information about is how blockchain will benefit businesses in terms of global growth. Today, we will look carefully at how blockchain can aid companies in globalization.

Vistatec’s Teresa Lawless and María Jésus de Arriba Díaz will be attending the tcworld Conference in Stuttgart, Germany in November (From Terminology and Software Documentation to User Experience and Virtual Reality). The tcworld Conference brings together participants, speakers, students, and exhibitors in "technical communication" from all over the world to the largest industry meeting place. The event will take place from November 8-10, 2022. This is tekom Europe’s first in-person event since 2019.

How can you leverage video to expand your audience and engage with users on a deeper level? In this article, we'll discuss the different types of video content marketing, why you should invest in them, and how you can use them to grow your brand.

The Think Global Forum is delighted to announce a new list of judges for Year Six of the Think Global Awards. The new judging panel will review and score the submissions currently being received for the 10 different awards categories.

Looking to easily grow your audience? Part of the appeal of social audio is the fact that virtually anyone can become a creator if they want to. They only need to have at least a small following and a willingness to put themselves out there for their fans. Audio is even more attractive for this purpose because it is seen as being easier to produce for the masses.

Operating on a global scale not only involves speaking a foreign language but also means familiarizing yourself with the cultures of a given region. This article will take a comprehensive look at the cultural differences when expanding internationally.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.

Online communities are a space where like-minded members can discuss an important topic, offer and receive advice, and express views and opinions. Yet, thriving online communities don't just happen. Without the right combination of engagement and moderation, your fledgling community could fall flat or even disrupt your forward movement and derail what you were hoping to accomplish.

Start captivating your target market through storytelling as it makes emotional connections which helps convert your potential customers. Storytelling is essential to a business's lead generation. As soon as it gets to your readers, it penetrates their entire being and bypasses every obstacle that may otherwise hinder them from becoming loyal customers.

Career professionals and entrepreneurs must find a way to show their authentic selves that provides value to consumers to gain consumer trust. Without a clear marketing strategy, it can be easy for public information about you to misrepresent you as a business professional.