Meredith Hutchinson Meredith Hutchinson

What Are the AI Wins and Losses for Localization?

AI continues to change the shape of the world. It's streamlining many processes and making it easier to handle potentially repetitive tasks. When it comes to localization, AI has many crucial benefits. At the same time, however, using AI rather than humans to handle your localization can offer some drawbacks. Whether you're trying to translate content into a different language or ensure that your content focuses on the needs of your entire audience, AI may need more time to be ready to work alone.

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Meredith Hutchinson Meredith Hutchinson

Bridging the Gap Between Traditional Banking and Digital Finance

Fully digital solutions provide different conveniences than traditional banks. But at the same time, traditional banks present some barriers for potential account holders. The future of an innovative banking system depends on financial firms' ability to meet all their customers' needs. To understand if that's possible, one must consider the rapid growth of digital finance and how it intersects with traditional banking.

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Meredith Hutchinson Meredith Hutchinson

How Multilingual SEO Benefits Your Multilingual Localization Efforts

Entering and thriving in new markets is a comprehensive effort only possible by considering your website. Multilingual localization will play an essential role. After all, your website is still the most common way for audiences to learn more about your brand, and the way you present yourself here can make all the difference in building your brand.

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Meredith Hutchinson Meredith Hutchinson

Beyond MT: Navigating the New AI-Driven Localization Landscape

As AI innovations increase speed and efficiency, they also transform the role of translators, project managers, and other language professionals. This transformation poses a crucial question for anyone in the industry: how do you navigate this new AI-driven landscape? To help you succeed, we’ve compiled four tips based on industry data and trends.

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Meredith Hutchinson Meredith Hutchinson

How to Boost Your Event Attendance

Event attendance is one of the most prominent measures of the success of the event and its overall performance. If you do not have people at your event, it will lower energy levels, decrease your budget, and prevent you from experiencing the benefits you had hoped for when you hosted the event in the first place.

Event marketing starts long before the event itself. To boost event attendance, try these key strategies to get people interested, share information, and encourage them to attend.

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Meredith Hutchinson Meredith Hutchinson

5 Popular Content Types and How to Use Them Successfully

Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.

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