The age of artificial intelligence is here. The global market, already valued at around $200 billion today, is expected to grow by a 13x multiplier over the next seven years. Within that environment, adaptability has become vital. AI, as we know it currently, can only partially replace humans' work. It can, however, nudge us to think about that work in new and innovative ways. Learn how to master skills to complement an increasingly competent suite of AI tools.

Across industries, personalization is no longer a "nice-to-have." Personalized customer experiences are a must for being seen as a brand of choice and driving repeat purchases and engagement. By implementing a solid personalization strategy, you can increase your overall traffic, improve engagement, and, ultimately, see better results for your brand.

Creativity and technology can often appear at opposite ends of the spectrum. Yet, in a modern environment, they have to coexist. It is impossible to build or implement any marketing and creative strategy without technology, just as technology without creativity will always fail to drive the best results.

To effectively attract and retain their target audience, businesses must engage with consumers in a way that aligns with their preferences. Considering how audiences worldwide prefer to consume content today, it goes without saying that utilizing multiple channels and formats is essential. More than half the world (61.4%) now uses social media. That's 4.95 billion people your business has the opportunity to connect with through various means. But what’s the best way to reach them and ensure they resonate with your content?

Artificial intelligence has enormously impacted how people acquire information. With generative AI, those capacities also include how people create and share information. The possibilities are almost wholly unlimited. But learning from generative AI's major early applications will prove essential to wielding it more effectively with every iteration. Explore the current state of generative AI, ongoing questions, and what's to come.

In an increasingly interconnected world, building a meaningful global community is essential. As borders become more porous and technology connects people from different corners of the globe, fostering a sense of unity and collaboration is crucial. This article explores the significance of building a meaningful global community, highlighting its potential benefits for individuals, societies, and the world.

AI continues to change the shape of the world. It's streamlining many processes and making it easier to handle potentially repetitive tasks. When it comes to localization, AI has many crucial benefits. At the same time, however, using AI rather than humans to handle your localization can offer some drawbacks. Whether you're trying to translate content into a different language or ensure that your content focuses on the needs of your entire audience, AI may need more time to be ready to work alone.

Fully digital solutions provide different conveniences than traditional banks. But at the same time, traditional banks present some barriers for potential account holders. The future of an innovative banking system depends on financial firms' ability to meet all their customers' needs. To understand if that's possible, one must consider the rapid growth of digital finance and how it intersects with traditional banking.

Localization is a robust process that involves adapting content, products, or services to suit a specific target market or audience's cultural, linguistic, and regional preferences. The benefits of localization can be far-reaching and impactful across various industries. Our latest Think Global Forum roundtable featuring Alfonso González Bartolessis, Senior Localization Manager at Sinch Email and TranslaStars CEO, discusses these benefits in further detail.

How to Leverage Translation Technology to Close the Multilingual Support Gap

Entering and thriving in new markets is a comprehensive effort only possible by considering your website. Multilingual localization will play an essential role. After all, your website is still the most common way for audiences to learn more about your brand, and the way you present yourself here can make all the difference in building your brand.

As AI innovations increase speed and efficiency, they also transform the role of translators, project managers, and other language professionals. This transformation poses a crucial question for anyone in the industry: how do you navigate this new AI-driven landscape? To help you succeed, we’ve compiled four tips based on industry data and trends.

Globalization has recently opened up countless opportunities for progressive business organizations. Brands can pull from a broader talent pool, leverage a more comprehensive network, and market to more diverse demographics than ever before.

Event attendance is one of the most prominent measures of the success of the event and its overall performance. If you do not have people at your event, it will lower energy levels, decrease your budget, and prevent you from experiencing the benefits you had hoped for when you hosted the event in the first place.

Event marketing starts long before the event itself. To boost event attendance, try these key strategies to get people interested, share information, and encourage them to attend.

Building a plan is one of the most critical first steps in organizing our content marketing efforts for 2023. That involves two main tasks: deciding your goals and deciding your content types. In this guide, we will focus briefly on that first task — defining success — and then zoom in on the most helpful forms of content for most business goals.

There is no denying that videos can play a decisive role in building your brand and promoting your products. What happens if you share your video with a new audience but it simply falls flat?

Investigating the reason for this leads to the cultural subtleties that differentiate audiences from one another. Marketers entering a new market, whether in a new country or simply within a different cultural subculture on their home turf, must ensure that the messaging adjusts to that audience. That is true anywhere, but it might be most evident in the video realm.

Think Global Forum Ambassadors include Patrick Kelly, Thomas Murray, Phil Ritchie, and Unn Villius. These ambassadors help to provide opening addresses for Think Global Forum events and serve as representatives to promote Think Global Forum worldwide.

Since their introduction around 2010, NFTs have been steadily gaining credibility and popularity as valuable assets in the digital world. In March 2021, they grabbed the world's attention when the digital painting "Everydays: The First 5000 Days" was sold for $69 million at Christie’s — as an NFT.

Though NFTs are still relatively new, they offer exciting possibilities for individuals and business organizations. The following information will discuss what an NFT is, how they create value, and how businesses can leverage them for increased growth.

The main theme of the Think Global Forum Berlin event was “Perspectives in Global Leadership.” The Berlin-based event took place on November 8, 2022, and was an insightful forum featuring senior executives from many global organizations and industry-leading speakers.

Think Global Forum looks forward to welcoming our guests to our next live event, which will be held in Berlin on Tuesday, November 8, 2022. The event will take place at the exclusive Hilton Berlin Hotel.